On 6/9/2017 completed with great success the workshop with topic Branding, brand building process, under the frame of the European project BrandingEU. The 40 participants of the workshop were entrepreneurs, representatives of Chambers and Local Government Organizations. During the workshop, our CEO Lina Tsaltampasi provided answers on topics such as:
- What are the key points in creating a brand name?
- Does your brand support your company's strategic goals?
- Does your company have an extroversion orientation ?
- Does the "choice" of the final consumer match the image and name of your brand?